Our Investment in Dathic

As the $1.7 Trillion purchasing power of Hispanic consumers continues to climb, brands and retailers are blind to dynamic shifts and diverse identities of these populations in the US.  

Enter Dathic, a data intelligence and modeling platform that layers customer, public and proprietary data sets to create pinpoint customer and sales predictions.  

We are proud to announce our lead investment in New York City’s Dathic alongside First Row Partners, and strategic angels.

We believe the data explosion drives the rise of analytics and computing platforms and APIs like the platform solution Dathic offers.  Bringing brands, distributors and retailers to collaborate around Hispanic consumer data insights delivers value to all parties.

Led by Laura Rocha and Daniel Ramirez, the Dathic team has the cultural and data science expertise to bring insights and deep experience to accomplish a massive change in the way the CPG industry connects to Hispanic communities.  Enterprise customers around the world are already experiencing the sales and marketing lift Dathic offers.

Here’s how Dathic works: select Dathic data sets and/or import your own sources to generate maps and predict sales. Use these insights in collaboration with your brand story to build and support collaborative relationships with retailers and distributors. Your products end up exactly where they need to be seen, online and in stores.

The team shares a massive vision for understanding the fragmented Hispanic communities and fulfilling their consumer needs. Stay tuned for more, as we cannot be more excited to be on the Dathic journey with Laura and Danny!